Metric Theory vs WPromote

A head-to-head comparison of Metric Theory and WPromote in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Metric Theory

Data-driven performance digital marketing agency for growth-focused brands and B2B companies.

68/ 100 overall

WPromote

Integrated full-funnel digital marketing solutions powered by strategy, media, creative, data, and Polaris IQ.

78/ 100 overallHigher score

Score-by-score

Criterion	Metric Theory	WPromote
Website Presence(20%)	83	90
Search Visibility(20%)	54	58
Trust & Credibility(20%)	68	83
Market Presence(15%)	72	84
Customer Satisfaction(10%)	58	74
Overall	68	78

Pricing at a glance

Metric Theory

Model: Custom-quoted monthly agency retainer that is commonly billed as a percentage of managed ad spend. Multiple third-party sources indicate Metric Theory engagements are typically ongoing retainers for PPC / paid social management rather than fixed-price packages.
Typical range: 10%–25% of ad spend

Full Metric Theory pricing →

WPromote

Model: Custom-quoted digital marketing agency engagements, most likely monthly retainer and/or scoped ongoing service engagements rather than self-serve plans. Third-party directories also publish an hourly-rate band and minimum project size, suggesting WPromote sells customized agency retainers/projects instead of fixed public packages.
Typical range: $150/hr

Full WPromote pricing →

Metric Theory profile →WPromote profile →← All ppc agencies