Metric Theory vs Propeller

A head-to-head comparison of Metric Theory and Propeller in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Metric Theory

Data-driven performance digital marketing agency for growth-focused brands and B2B companies.

68/ 100 overall
Propeller

Digital agency delivering stand-out experiences that generate results.

78/ 100 overallHigher score

Score-by-score

CriterionMetric TheoryPropeller
Website Presence(20%)8386
Search Visibility(20%)5458
Trust & Credibility(20%)6884
Market Presence(15%)7278
Customer Satisfaction(10%)5888
Overall6878

Pricing at a glance

Metric Theory

Model
Custom-quoted monthly agency retainer that is commonly billed as a percentage of managed ad spend. Multiple third-party sources indicate Metric Theory engagements are typically ongoing retainers for PPC / paid social management rather than fixed-price packages.
Typical range
10%–25% of ad spend
Full Metric Theory pricing →

Propeller

Model
Primarily custom-quoted agency engagements: per-project for website/design/development work, ongoing monthly retainer for digital marketing/performance services, and at least one named always-on growth retainer product (Gravity AI).
Typical range
$25,000 - $50,000 per project
Full Propeller pricing →