Metric Theory vs Power Digital

A head-to-head comparison of Metric Theory and Power Digital in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Metric Theory

Data-driven performance digital marketing agency for growth-focused brands and B2B companies.

68/ 100 overall
Power Digital

Tech-enabled growth marketing at the intersection of data, technology, and human intelligence.

74/ 100 overallHigher score

Score-by-score

CriterionMetric TheoryPower Digital
Website Presence(20%)8390
Search Visibility(20%)5458
Trust & Credibility(20%)6871
Market Presence(15%)7282
Customer Satisfaction(10%)5868
Overall6874

Pricing at a glance

Metric Theory

Model
Custom-quoted monthly agency retainer that is commonly billed as a percentage of managed ad spend. Multiple third-party sources indicate Metric Theory engagements are typically ongoing retainers for PPC / paid social management rather than fixed-price packages.
Typical range
10%–25% of ad spend
Full Metric Theory pricing →

Power Digital

Model
Custom-quoted growth marketing engagements that appear to be primarily monthly retainer-based, with some project-based work and possible hourly billing references on directories. Power Digital positions itself as a full-service strategic partner across media, SEO, social, creative, CRO, analytics, consulting, and data infrastructure rather than publishing fixed packages on its own site.
Typical range
$10,000-$30,000 / month
Full Power Digital pricing →