Metric Theory vs OpenMoves

A head-to-head comparison of Metric Theory and OpenMoves in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Metric Theory

Data-driven performance digital marketing agency for growth-focused brands and B2B companies.

68/ 100 overallHigher score

OpenMoves

Power your growth with performance marketing.

67/ 100 overall

Score-by-score

Criterion	Metric Theory	OpenMoves
Website Presence(20%)	83	85
Search Visibility(20%)	54	62
Trust & Credibility(20%)	68	74
Market Presence(15%)	72	71
Customer Satisfaction(10%)	58	25
Overall	68	67

Pricing at a glance

Metric Theory

Model: Custom-quoted monthly agency retainer that is commonly billed as a percentage of managed ad spend. Multiple third-party sources indicate Metric Theory engagements are typically ongoing retainers for PPC / paid social management rather than fixed-price packages.
Typical range: 10%–25% of ad spend

Full Metric Theory pricing →

OpenMoves

Model: Hybrid offering: (1) custom-quoted digital marketing agency engagements that appear to be billed as monthly retainer and/or project-based work, and (2) a separate SaaS email marketing product (OpenMoves OM3) sold on subscription tiers with optional full-service add-ons.
Typical range: $25-$350 / month

Full OpenMoves pricing →

Metric Theory profile →OpenMoves profile →← All ppc agencies