Metric Theory vs Obility

A head-to-head comparison of Metric Theory and Obility in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Metric Theory

Data-driven performance digital marketing agency for growth-focused brands and B2B companies.

68/ 100 overall

Obility

Scalable digital marketing for hyper-growth B2B tech companies.

72/ 100 overallHigher score

Score-by-score

Criterion	Metric Theory	Obility
Website Presence(20%)	83	84
Search Visibility(20%)	54	46
Trust & Credibility(20%)	68	78
Market Presence(15%)	72	74
Customer Satisfaction(10%)	58	82
Overall	68	72

Pricing at a glance

Metric Theory

Model: Custom-quoted monthly agency retainer that is commonly billed as a percentage of managed ad spend. Multiple third-party sources indicate Metric Theory engagements are typically ongoing retainers for PPC / paid social management rather than fixed-price packages.
Typical range: 10%–25% of ad spend

Full Metric Theory pricing →

Obility

Model: Hybrid monthly retainer pricing with named packages plus add-ons: a month-to-month hourly-support package (Guide), an annual paid-media retainer package for startups (Ascent), a custom/tiered annual growth package tied to media spend (Summit), and separately priced add-ons/projects for SEO/GEO, dashboards, content, and marketing operations.
Typical range: $1,500+ to $5,450+ / month

Full Obility pricing →

Metric Theory profile →Obility profile →← All ppc agencies