MarketStar vs The Sales Factory

A head-to-head comparison of MarketStar and The Sales Factory in sdr agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

MarketStar

Specialist-led sales execution for B2B enterprise revenue growth.

73/ 100 overallHigher score

The Sales Factory

Grow your B2B company with AI-augmented lead generation and outsourced sales.

69/ 100 overall

Score-by-score

Criterion	MarketStar	The Sales Factory
Website Presence(20%)	90	82
Search Visibility(20%)	72	34
Trust & Credibility(20%)	78	81
Market Presence(15%)	80	72
Customer Satisfaction(10%)	18	88
Overall	73	69

Pricing at a glance

MarketStar

Model: Custom quote with flexible engagement structures: retainer-based, outcome-based, or hybrid. MarketStar also explicitly supports performance pricing models including base + commission, base + bonus, and pay-for-performance tied to metrics such as closed revenue, SQOs, or MQLs.

Full MarketStar pricing →

The Sales Factory

Model: Custom monthly retainer for outsourced sales development, sold in tiered team-size packages by number of BDRs (Start = 1 BDR, Grow = 2 BDRs, Scale = 3 BDRs). The engagement appears to be a done-for-you outsourced SDR/BDR program rather than pay-per-lead or pay-per-appointment pricing.
Typical range: $10,000-$49,999 typical project size

Full The Sales Factory pricing →

MarketStar profile →The Sales Factory profile →← All sdr agencies