Marketing Signals vs ThatWare

A head-to-head comparison of Marketing Signals and ThatWare in seo agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Marketing Signals

Performance-driven digital marketing across all search and AI surfaces.

63/ 100 overall

ThatWare

AI-driven SEO, AEO, GEO and LLM visibility for AI search dominance.

67/ 100 overallHigher score

Score-by-score

Criterion	Marketing Signals	ThatWare
Website Presence(20%)	83	84
Search Visibility(20%)	58	28
Trust & Credibility(20%)	67	79
Market Presence(15%)	69	73
Customer Satisfaction(10%)	20	82
Overall	63	67

Pricing at a glance

Marketing Signals

Model: Custom-quoted digital marketing engagements, most plausibly sold as project-based and/or retainer-style agency services rather than a fixed self-serve plan. Public evidence shows PPC, SEO, digital PR, integrated search/SEM, lead generation, and analytics reporting; the agency’s own site repeatedly pushes buyers to “get in touch,” while third-party directories list minimum project budgets and hourly rate bands.
Typical range: $150 - $199 / hr

Full Marketing Signals pricing →

ThatWare

Model: Custom quote SEO engagements, with evidence of both monthly retainer-style billing and packaged monthly SEO plans. ThatWare explicitly says it provides customized solutions and bills at the end of each month; third-party listings also show a minimum project size and hourly-rate band. In addition, their Clutch profile publishes monthly SEO packages, while an older ThatWare PDF shows enterprise SEO tier pricing by budget band.
Typical range: $89–$10,000 USD per project/month (GoodFirms executive interview); corroborating published package/menu figures include $250/mo, $550/mo, and $1,250/mo on Clutch, and an older enterprise SEO budget ladder from $1,000 to $50,000 USD in a ThatWare PDF

Full ThatWare pricing →

Marketing Signals profile →ThatWare profile →← All seo agencies