Lake One vs New North

A head-to-head comparison of Lake One and New North in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Lake One

HubSpot partner for purpose-driven organizations that want to modernize growth and scale impact.

66/ 100 overall

New North

A B2B marketing agency for technology companies.

72/ 100 overallHigher score

Score-by-score

Criterion	Lake One	New North
Website Presence(20%)	84	84
Search Visibility(20%)	42	56
Trust & Credibility(20%)	72	78
Market Presence(15%)	66	68
Customer Satisfaction(10%)	68	74
Overall	66	72

Pricing at a glance

Lake One

Model: Hybrid custom quote model with both one-time project pricing and recurring monthly retainers. Lake One publicly sells HubSpot implementation/migration/integration projects at stated average prices, plus recurring HubSpot managed services / "HubSpot as a Service" monthly plans. Engagements appear to be scoped around HubSpot implementation, ongoing admin/RevOps support, and optional add-ons.
Typical range: $3,500-$12,000+ / month

Full Lake One pricing →

New North

Model: Custom monthly retainer using a points-based pricing system rather than hourly billing. New North’s own site says clients pay one monthly price for access to a strategy + execution team, and Clutch reviews indicate some engagements are ongoing retainers; third-party directories also list hourly and project-size bands.
Typical range: $6,000–$15,000 / month

Full New North pricing →

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