Impression vs Metric Theory

A head-to-head comparison of Impression and Metric Theory in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Impression

Evidence into Action.

78/ 100 overallHigher score
Metric Theory

Data-driven performance digital marketing agency for growth-focused brands and B2B companies.

68/ 100 overall

Score-by-score

CriterionImpressionMetric Theory
Website Presence(20%)9083
Search Visibility(20%)5854
Trust & Credibility(20%)8268
Market Presence(15%)8472
Customer Satisfaction(10%)7958
Overall7868

Pricing at a glance

Impression

Model
Custom-quoted digital marketing engagements, with strong evidence of a monthly retainer / monthly management-fee model for retained services; they also appear to take project-based work and can bill hourly for some scopes.
Typical range
$150-$199 / hr
Full Impression pricing →

Metric Theory

Model
Custom-quoted monthly agency retainer that is commonly billed as a percentage of managed ad spend. Multiple third-party sources indicate Metric Theory engagements are typically ongoing retainers for PPC / paid social management rather than fixed-price packages.
Typical range
10%–25% of ad spend
Full Metric Theory pricing →