Global Search Marketing vs Metric Theory

A head-to-head comparison of Global Search Marketing and Metric Theory in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Global Search Marketing

Specialists in paid media, SEO, creative and web built for ambitious brands.

74/ 100 overallHigher score
Metric Theory

Data-driven performance digital marketing agency for growth-focused brands and B2B companies.

68/ 100 overall

Score-by-score

CriterionGlobal Search MarketingMetric Theory
Website Presence(20%)8683
Search Visibility(20%)5854
Trust & Credibility(20%)7668
Market Presence(15%)7172
Customer Satisfaction(10%)8258
Overall7468

Pricing at a glance

Global Search Marketing

Model
Custom-quoted digital marketing agency engagements, most plausibly a monthly retainer and/or ongoing management model for PPC, SEO, Paid Social, Digital PR, CRO, and consultancy. The agency’s own site repeatedly frames services as ongoing campaign management/strategy work and its quote form asks prospects to select a monthly budget, which strongly suggests recurring monthly engagements rather than fixed public packages.
Typical range
$100-$149 / hr
Full Global Search Marketing pricing →

Metric Theory

Model
Custom-quoted monthly agency retainer that is commonly billed as a percentage of managed ad spend. Multiple third-party sources indicate Metric Theory engagements are typically ongoing retainers for PPC / paid social management rather than fixed-price packages.
Typical range
10%–25% of ad spend
Full Metric Theory pricing →