First Page Sage vs ThatWare

A head-to-head comparison of First Page Sage and ThatWare in seo agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

First Page Sage

SEO and thought leadership marketing for qualified lead generation and brand equity.

78/ 100 overallHigher score
ThatWare

AI-driven SEO, AEO, GEO and LLM visibility for AI search dominance.

67/ 100 overall

Score-by-score

CriterionFirst Page SageThatWare
Website Presence(20%)8984
Search Visibility(20%)6828
Trust & Credibility(20%)7779
Market Presence(15%)7973
Customer Satisfaction(10%)7482
Overall7867

Pricing at a glance

First Page Sage

Model
Custom-quoted monthly retainer for ongoing SEO / thought-leadership / demand-generation engagements; project-based work appears possible for technical SEO, but the agency primarily positions itself as a full-service ongoing retainer partner rather than pay-per-lead or pay-per-appointment.
Typical range
$10,000-$15,000 / mo
Full First Page Sage pricing →

ThatWare

Model
Custom quote SEO engagements, with evidence of both monthly retainer-style billing and packaged monthly SEO plans. ThatWare explicitly says it provides customized solutions and bills at the end of each month; third-party listings also show a minimum project size and hourly-rate band. In addition, their Clutch profile publishes monthly SEO packages, while an older ThatWare PDF shows enterprise SEO tier pricing by budget band.
Typical range
$89–$10,000 USD per project/month (GoodFirms executive interview); corroborating published package/menu figures include $250/mo, $550/mo, and $1,250/mo on Clutch, and an older enterprise SEO budget ladder from $1,000 to $50,000 USD in a ThatWare PDF
Full ThatWare pricing →