FatJoe vs ThatWare

A head-to-head comparison of FatJoe and ThatWare in seo agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

FatJoe

The smarter way to get SEO done.

78/ 100 overallHigher score

ThatWare

AI-driven SEO, AEO, GEO and LLM visibility for AI search dominance.

67/ 100 overall

Score-by-score

Criterion	FatJoe	ThatWare
Website Presence(20%)	91	84
Search Visibility(20%)	52	28
Trust & Credibility(20%)	85	79
Market Presence(15%)	80	73
Customer Satisfaction(10%)	87	82
Overall	78	67

Pricing at a glance

FatJoe

Model: Primarily productized, à-la-carte/per-deliverable pricing sold on-demand through a marketplace dashboard, with some fixed per-campaign packages (e.g., Grow, press release distribution, local citations). FatJoe also offers optional monthly subscription discounts on spend or repeat orders, but its core model is not a mandatory retainer.
Typical range: $14-$4,800 per campaign/order

Full FatJoe pricing →

ThatWare

Model: Custom quote SEO engagements, with evidence of both monthly retainer-style billing and packaged monthly SEO plans. ThatWare explicitly says it provides customized solutions and bills at the end of each month; third-party listings also show a minimum project size and hourly-rate band. In addition, their Clutch profile publishes monthly SEO packages, while an older ThatWare PDF shows enterprise SEO tier pricing by budget band.
Typical range: $89–$10,000 USD per project/month (GoodFirms executive interview); corroborating published package/menu figures include $250/mo, $550/mo, and $1,250/mo on Clutch, and an older enterprise SEO budget ladder from $1,000 to $50,000 USD in a ThatWare PDF

Full ThatWare pricing →

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