FatJoe vs Herdl

A head-to-head comparison of FatJoe and Herdl in seo agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

FatJoe

The smarter way to get SEO done.

78/ 100 overallHigher score

Herdl

Award-winning, data-driven digital agency specialising in web design, SEO and PPC.

76/ 100 overall

Score-by-score

Criterion	FatJoe	Herdl
Website Presence(20%)	91	84
Search Visibility(20%)	52	58
Trust & Credibility(20%)	85	81
Market Presence(15%)	80	72
Customer Satisfaction(10%)	87	88
Overall	78	76

Pricing at a glance

FatJoe

Model: Primarily productized, à-la-carte/per-deliverable pricing sold on-demand through a marketplace dashboard, with some fixed per-campaign packages (e.g., Grow, press release distribution, local citations). FatJoe also offers optional monthly subscription discounts on spend or repeat orders, but its core model is not a mandatory retainer.
Typical range: $14-$4,800 per campaign/order

Full FatJoe pricing →

Herdl

Model: Custom-quoted monthly retainer packages for SEO, PPC, and broader digital marketing, with predefined package tiers (Small/Medium/Large on Clutch; Level 1/2/3 on Herdl’s own site) and bespoke campaigns available. Engagements appear to be recurring monthly management retainers rather than pay-per-lead or pay-per-appointment.
Typical range: $995–$2,995 / mo

Full Herdl pricing →

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