Falcon Digital Marketing vs Merkle

A head-to-head comparison of Falcon Digital Marketing and Merkle in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Falcon Digital Marketing

Houston PPC experts focused on profit generation, long-term results, and transparent ad management.

69/ 100 overall

Merkle

We power the experience economy.

82/ 100 overallHigher score

Score-by-score

Criterion	Falcon Digital Marketing	Merkle
Website Presence(20%)	82	90
Search Visibility(20%)	56	68
Trust & Credibility(20%)	72	86
Market Presence(15%)	64	88
Customer Satisfaction(10%)	74	74
Overall	69	82

Pricing at a glance

Falcon Digital Marketing

Model: Monthly PPC management retainer priced as a percentage of monthly ad spend, plus a one-time setup fee; custom quote. The agency separates media spend (paid directly to the ad platform) from Falcon's management fee.

Full Falcon Digital Marketing pricing →

Merkle

Model: Primarily custom-quoted enterprise services engagements, with evidence of per-project and hourly billing on agency directories. For Merkle’s own CXM/Data Accelerator productized offering, the pricing model is usage-based/pay-as-you-go based on implemented modules and data volume.
Typical range: $150–$199 / hr

Full Merkle pricing →

Falcon Digital Marketing profile →Merkle profile →← All ppc agencies