Evolved Search vs Metric Theory

A head-to-head comparison of Evolved Search and Metric Theory in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Evolved Search

Search and social performance marketing that connects the dots across channels.

54/ 100 overall
Metric Theory

Data-driven performance digital marketing agency for growth-focused brands and B2B companies.

68/ 100 overallHigher score

Score-by-score

CriterionEvolved SearchMetric Theory
Website Presence(20%)7883
Search Visibility(20%)4654
Trust & Credibility(20%)5268
Market Presence(15%)5872
Customer Satisfaction(10%)2458
Overall5468

Pricing at a glance

Evolved Search

Model
Custom-quoted digital marketing agency engagements, most plausibly sold as project-based work and/or ongoing service retainers for SEO, PPC, CRO, digital PR, content, design, and development. Public evidence does not show fixed packages or public self-serve prices; directory listings point to a minimum project budget rather than standardized plans.
Typical range
$1,000+ per project
Full Evolved Search pricing →

Metric Theory

Model
Custom-quoted monthly agency retainer that is commonly billed as a percentage of managed ad spend. Multiple third-party sources indicate Metric Theory engagements are typically ongoing retainers for PPC / paid social management rather than fixed-price packages.
Typical range
10%–25% of ad spend
Full Metric Theory pricing →