Effeect vs Metric Theory

A head-to-head comparison of Effeect and Metric Theory in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Effeect

International full-service digital marketing agency blending SEO, paid media, social, email, and CRO into one accountable strategy.

51/ 100 overall
Metric Theory

Data-driven performance digital marketing agency for growth-focused brands and B2B companies.

68/ 100 overallHigher score

Score-by-score

CriterionEffeectMetric Theory
Website Presence(20%)7183
Search Visibility(20%)3454
Trust & Credibility(20%)5568
Market Presence(15%)5272
Customer Satisfaction(10%)3858
Overall5168

Pricing at a glance

Effeect

Model
Primarily monthly package/retainer pricing for ongoing digital marketing services, with tiered service packages published for PPC, SEO, social media marketing, and email marketing. Clutch and Effeect’s own package pages indicate fixed monthly plans rather than pay-per-lead or pay-per-appointment pricing.
Typical range
$800-$3,000/month
Full Effeect pricing →

Metric Theory

Model
Custom-quoted monthly agency retainer that is commonly billed as a percentage of managed ad spend. Multiple third-party sources indicate Metric Theory engagements are typically ongoing retainers for PPC / paid social management rather than fixed-price packages.
Typical range
10%–25% of ad spend
Full Metric Theory pricing →