Dolead vs New North

A head-to-head comparison of Dolead and New North in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Dolead

Exclusive sales-ready leads for sustainable growth.

65/ 100 overall

New North

A B2B marketing agency for technology companies.

72/ 100 overallHigher score

Score-by-score

Criterion	Dolead	New North
Website Presence(20%)	82	84
Search Visibility(20%)	58	56
Trust & Credibility(20%)	61	78
Market Presence(15%)	68	68
Customer Satisfaction(10%)	45	74
Overall	65	72

Pricing at a glance

Dolead

Model: Performance-based pay-per-lead (CPL/PPL) with custom quoting. Dolead publicly states fixed pay-per-lead pricing for qualified leads, with lead prices adjusted by quality/CRM feedback and engagement structure varying by lead type (branded, generic, or shared leads).

Full Dolead pricing →

New North

Model: Custom monthly retainer using a points-based pricing system rather than hourly billing. New North’s own site says clients pay one monthly price for access to a strategy + execution team, and Clutch reviews indicate some engagements are ongoing retainers; third-party directories also list hourly and project-size bands.
Typical range: $6,000–$15,000 / month

Full New North pricing →

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