Directiveconsulting vs Metric Theory

A head-to-head comparison of Directiveconsulting and Metric Theory in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Directiveconsulting

B2B marketing agency focused on qualified pipeline and sustainable growth.

75/ 100 overallHigher score
Metric Theory

Data-driven performance digital marketing agency for growth-focused brands and B2B companies.

68/ 100 overall

Score-by-score

CriterionDirectiveconsultingMetric Theory
Website Presence(20%)8983
Search Visibility(20%)5854
Trust & Credibility(20%)7668
Market Presence(15%)8172
Customer Satisfaction(10%)6758
Overall7568

Pricing at a glance

Directiveconsulting

Model
Primarily a custom monthly retainer agency, with one publicly priced startup package. Directive also sells at least one low-ticket self-serve digital course. Third-party directories/review aggregators suggest custom engagements can also be discussed in project-budget terms, but the agency’s own site frames the managed-services offer as ongoing monthly billing.
Typical range
$6,500/mo and up
Full Directiveconsulting pricing →

Metric Theory

Model
Custom-quoted monthly agency retainer that is commonly billed as a percentage of managed ad spend. Multiple third-party sources indicate Metric Theory engagements are typically ongoing retainers for PPC / paid social management rather than fixed-price packages.
Typical range
10%–25% of ad spend
Full Metric Theory pricing →