Dark Horse vs Tinuiti

A head-to-head comparison of Dark Horse and Tinuiti in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Dark Horse

UK music podcast site associated with Alan Carr / Darkhorse Radio

31/ 100 overall

Tinuiti

Independent full-funnel media agency connecting media and measurement to drive growth and reduce waste.

76/ 100 overallHigher score

Score-by-score

Criterion	Dark Horse	Tinuiti
Website Presence(20%)	18	90
Search Visibility(20%)	22	52
Trust & Credibility(20%)	34	82
Market Presence(15%)	28	84
Customer Satisfaction(10%)	74	74
Overall	31	76

Pricing at a glance

Dark Horse

Model: Custom-quoted monthly retainer for ongoing digital marketing services (SEO, PPC, paid social), with some project-based/audit work. Dark Horse’s own site pushes a free audit and then a tailored scope; third-party directories/reviews indicate ongoing monthly engagements and also list project minimums/hourly bands.
Typical range: £2,500 / month

Full Dark Horse pricing →

Tinuiti

Model: Custom-quoted agency engagements, most consistently evidenced as a monthly retainer and/or ongoing managed-services relationship; directory data also indicates hourly-rate positioning, and Tinuiti’s own intake flow suggests engagements are scoped around monthly advertising spend. For media buying specifically, Tinuiti discusses campaign media being bought on CPM or flat-rate impression models, but that describes ad inventory pricing rather than Tinuiti’s agency fee.
Typical range: $100-$149 / hr

Full Tinuiti pricing →

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