How much does Dark Horse cost? Here is everything we could verify about Dark Horse's pricing model, what's included, and the terms — with the sources each figure was traced from.
Pricing model:Custom-quoted monthly retainer for ongoing digital marketing services (SEO, PPC, paid social), with some project-based/audit work. Dark Horse’s own site pushes a free audit and then a tailored scope; third-party directories/reviews indicate ongoing monthly engagements and also list project minimums/hourly bands.
Starting price:€1,000 / project
Typical range:£2,500 / month
Billing:Primarily monthly retainer for ongoing campaign management; project-based work is also indicated by directory listings. The agency also offers a free audit before engagement.
Free trial:Free audit is offered on multiple Dark Horse service pages; no free trial or pilot with paid-service pricing was found.
What's included
SEO
PPC
Paid social
Digital audits
Technical SEO audits
Competitor analysis
Campaign creation and management
Monthly reporting
Audience targeting and ad copy adjustments
I found no first-party published price list on Dark Horse’s own website. The clearest concrete spend figure comes from a verified Clutch client review stating they paid £2,500 monthly, and Clutch’s pricing snapshot also summarizes Dark Horse project fees as around £2,500 ($3,000) per month. Sortlist additionally lists Dark Horse services as starting from €1,000/project, while Clutch lists a $10,000+ minimum project size and a $150–$199 average hourly rate; these are directory/platform figures, not a price card published by Dark Horse itself.