Dark Horse vs PBJ Marketing

A head-to-head comparison of Dark Horse and PBJ Marketing in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Dark Horse

UK music podcast site associated with Alan Carr / Darkhorse Radio

31/ 100 overall

PBJ Marketing

Award-winning digital marketing agency for measurable growth across paid media, SEO, AI search, CRO, and web experiences.

78/ 100 overallHigher score

Score-by-score

Criterion	Dark Horse	PBJ Marketing
Website Presence(20%)	18	88
Search Visibility(20%)	22	56
Trust & Credibility(20%)	34	84
Market Presence(15%)	28	78
Customer Satisfaction(10%)	74	87
Overall	31	78

Pricing at a glance

Dark Horse

Model: Custom-quoted monthly retainer for ongoing digital marketing services (SEO, PPC, paid social), with some project-based/audit work. Dark Horse’s own site pushes a free audit and then a tailored scope; third-party directories/reviews indicate ongoing monthly engagements and also list project minimums/hourly bands.
Typical range: £2,500 / month

Full Dark Horse pricing →

PBJ Marketing

Model: Custom-quoted digital marketing engagements, primarily monthly/ongoing service relationships for PPC, SEO, paid media, CRO, content, and related strategy/execution work; also project-based scopes are evident from directory/review data.
Typical range: $100 - $149 / hr

Full PBJ Marketing pricing →

Dark Horse profile →PBJ Marketing profile →← All ppc agencies