Dark Horse vs Metric PPC

A head-to-head comparison of Dark Horse and Metric PPC in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Dark Horse

UK music podcast site associated with Alan Carr / Darkhorse Radio

31/ 100 overall

Metric PPC

Digital marketing agency using the latest technology to deliver more leads at a lower cost.

63/ 100 overallHigher score

Score-by-score

Criterion	Dark Horse	Metric PPC
Website Presence(20%)	18	76
Search Visibility(20%)	22	42
Trust & Credibility(20%)	34	68
Market Presence(15%)	28	55
Customer Satisfaction(10%)	74	81
Overall	31	63

Pricing at a glance

Dark Horse

Model: Custom-quoted monthly retainer for ongoing digital marketing services (SEO, PPC, paid social), with some project-based/audit work. Dark Horse’s own site pushes a free audit and then a tailored scope; third-party directories/reviews indicate ongoing monthly engagements and also list project minimums/hourly bands.
Typical range: £2,500 / month

Full Dark Horse pricing →

Metric PPC

Model: Custom-quoted PPC agency engagement, most likely ongoing monthly management/retainer rather than fixed packages. Metric PPC describes campaigns as custom-tailored, discusses monthly budgets, monthly reporting, and ongoing optimization/account management; for its Hulu/CTV offering (Metric+) it explicitly says clients choose monthly budgets and there is no long-term commitment.
Typical range: $100–$149 / hr

Full Metric PPC pricing →

Dark Horse profile →Metric PPC profile →← All ppc agencies