Metric PPC

• Pricing model: Custom-quoted PPC agency engagement, most likely ongoing monthly management/retainer rather than fixed packages. Metric PPC describes campaigns as custom-tailored, discusses monthly budgets, monthly reporting, and ongoing optimization/account management; for its Hulu/CTV offering (Metric+) it explicitly says clients choose monthly budgets and there is no long-term commitment.
• Starting price: $1,000+ project minimum
• Typical range: $100–$149 / hr
• Billing: Custom quote; evidence points to ongoing monthly campaign management tied to client ad budgets, with directory-listed hourly rate band also published. Metric+ specifically references client-selected monthly budgets.
• Contract terms: No long-term commitment is stated for the Metric+ Hulu/CTV program. No general agency-wide minimum term was found on Metric PPC's main PPC services pages.
• Free trial: Free consultation / demo is offered; no free trial or pilot pricing was found.

I did not find first-party published dollar pricing on Metric PPC's own website. The only concrete public pricing figures I found were reputable third-party directory estimates: Clutch lists a $1,000+ minimum project size and a $100–$149/hr average hourly rate, while DesignRush lists a minimal budget of $1,000–$10,000 and an average hourly rate of $149/hr. Metric PPC's own site strongly indicates a custom ongoing management model: campaigns are custom-tailored, clients receive monthly reports/meetings, and the Metric+ Hulu/CTV offering says clients choose monthly budgets and that there is no long-term commitment.

A Metric PPC engagement is evidenced as starting with an initial call to understand the client’s goals, market, competitors, and mission; then Metric PPC researches targeting and campaign strategy, gets budget approval, launches ads, and manages them through ongoing optimization with regular reporting and meetings. Customers consistently describe the service as highly communicative, analytical, and delivered through thorough reports plus continued adjustments after launch.

1. 1

   Define goals and business context

   Metric PPC begins with a discovery conversation. Reviews describe an initial call or first meeting where the team works to understand the client’s goals, mission, market, and competitors before proposing the campaign approach.

2. 2

   Research targeting and campaign strategy

   After discovery, Metric PPC analyzes keywords, ad goals, and geographic and demographic target markets. Its own services page also says each campaign starts with in-depth research and strategic campaign development so spend goes to the right channels and audience.

3. 3

   Align budget and approve the plan

   Before ads go live, the client approves budget. One Clutch review explicitly describes Metric PPC doing the analysis first and then moving into implementation only once budget was approved with the client.

4. 4

   Launch ads across selected channels

   Metric PPC then implements the campaigns. Review evidence ties this to Google PPC plus Facebook and Instagram retargeting, while the company’s site shows it also runs search, display, remarketing, social, mobile, video, and CTV/OTT offerings depending on fit.

5. 5

   Optimize continuously after launch

   Customers describe the team as constantly analyzing ad performance and making adjustments to improve results after campaigns are live. The company’s services page similarly says launched campaigns are monitored closely against their goals.

6. 6

   Report results and review with the client

   Delivery appears to be reporting-heavy and collaborative: clients mention monthly in-depth reporting, regular reporting, and face-to-face meetings. Reviews also emphasize responsiveness, accessibility, and that reports are thorough and informative enough to support ongoing month-to-month management.