Dark Horse vs Mabo

A head-to-head comparison of Dark Horse and Mabo in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Dark Horse

UK music podcast site associated with Alan Carr / Darkhorse Radio

31/ 100 overall

Mabo

Performance marketing built around your business.

74/ 100 overallHigher score

Score-by-score

Criterion	Dark Horse	Mabo
Website Presence(20%)	18	85
Search Visibility(20%)	22	56
Trust & Credibility(20%)	34	78
Market Presence(15%)	28	70
Customer Satisfaction(10%)	74	84
Overall	31	74

Pricing at a glance

Dark Horse

Model: Custom-quoted monthly retainer for ongoing digital marketing services (SEO, PPC, paid social), with some project-based/audit work. Dark Horse’s own site pushes a free audit and then a tailored scope; third-party directories/reviews indicate ongoing monthly engagements and also list project minimums/hourly bands.
Typical range: £2,500 / month

Full Dark Horse pricing →

Mabo

Model: Custom-quoted digital marketing engagement, typically an ongoing monthly management/retainer-style partnership for PPC, Paid Social, and/or SEO rather than fixed packages. Mabo explicitly positions itself as flexible and bespoke, with support delivered as standalone services or a wider multi-channel strategy, and emphasizes no fixed-term/long-term contracts.
Typical range: $150-$199 / hr

Full Mabo pricing →

Dark Horse profile →Mabo profile →← All ppc agencies