Dark Horse vs Hanapin Marketing

A head-to-head comparison of Dark Horse and Hanapin Marketing in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Dark Horse

UK music podcast site associated with Alan Carr / Darkhorse Radio

31/ 100 overall

Hanapin Marketing

Performance marketing agency now part of Brainlabs.

65/ 100 overallHigher score

Score-by-score

Criterion	Dark Horse	Hanapin Marketing
Website Presence(20%)	18	72
Search Visibility(20%)	22	58
Trust & Credibility(20%)	34	66
Market Presence(15%)	28	64
Customer Satisfaction(10%)	74	61
Overall	31	65

Pricing at a glance

Dark Horse

Model: Custom-quoted monthly retainer for ongoing digital marketing services (SEO, PPC, paid social), with some project-based/audit work. Dark Horse’s own site pushes a free audit and then a tailored scope; third-party directories/reviews indicate ongoing monthly engagements and also list project minimums/hourly bands.
Typical range: £2,500 / month

Full Dark Horse pricing →

Hanapin Marketing

Model: Custom-quoted PPC agency pricing, primarily monthly management engagements; Hanapin’s own materials also describe retainer-based support, project-by-project work, PPC audits, and contracts for a specific number of hours per month.
Typical range: $100–$149 / hr

Full Hanapin Marketing pricing →

Dark Horse profile →Hanapin Marketing profile →← All ppc agencies