Hanapin Marketing

• Pricing model: Custom-quoted PPC agency pricing, primarily monthly management engagements; Hanapin’s own materials also describe retainer-based support, project-by-project work, PPC audits, and contracts for a specific number of hours per month.
• Typical range: $100–$149 / hr
• Billing: Primarily monthly/retainer-based for ongoing management; Hanapin’s own whitepapers also describe percentage-of-ad-spend pricing, flat monthly fees, project-by-project retainers, and engagements scoped to a set number of hours per month.

I found no first-party page publishing a concrete buy-now fee, package price, setup fee, or minimum monthly retainer for Hanapin Marketing. Hanapin’s own PDFs do, however, clearly describe the pricing model as custom and retainer-oriented: agencies like Hanapin charge either a percentage of ad spend or a flat monthly fee, and Hanapin specifically offers PPC audit, retainer, and full-service management services, including project-based and hourly-per-month arrangements. The only concrete numbers I found are third-party directory figures: Clutch, Agency Source, and iTRate all list Hanapin at $100–$149/hr; Clutch additionally says the most common project size is $10,000–$49,999 and project minimum is undisclosed. Those directory numbers are estimates/listings from third-party platforms, not a first-party published Hanapin rate card.

Hanapin Marketing engagements appear to start with an in-depth kickoff and business review, then move into campaign reorganization/buildout, tracking and lead-management setup, expansion into additional channels, and an ongoing cadence of weekly reporting and responsive optimization.

1. 1

   Review goals and current capabilities

   At the start of the relationship, Hanapin comes onsite or meets closely with the client to review capabilities, challenges, and goals before changing the program. The available client review describes Hanapin spending a day with the client to understand the business and establish a cooperative workflow.

2. 2

   Reorganize the core paid media account

   Hanapin then begins by restructuring the existing Google Ads program rather than simply maintaining what is already there. The client review specifically says Hanapin reorganized and reconfigured the Google AdWords campaign and handled strategic advice, keyword research, execution, and tracking.

3. 3

   Put tracking and lead-management in place

   Once campaigns are producing results, Hanapin helps connect acquisition activity to downstream lead handling. In the reviewed engagement, the work expanded into a better lead-management program, with leads flowing through HubSpot and Salesforce so the sales team could prioritize and pursue them.

4. 4

   Expand into additional channels

   After the initial search program is stabilized, Hanapin broadens the engagement into other paid channels where appropriate. The reviewed client says Hanapin later developed and executed campaigns for Bing and Facebook, and Hanapin's own company descriptions also position the firm as managing paid search, paid social, display, CRO/UX, shopping, programmatic, and mobile.

5. 5

   Report performance on a recurring basis

   Delivery includes a recurring reporting rhythm rather than ad hoc updates. The client explicitly states they receive weekly reports and follow metrics across lead acquisition and eventual sales, indicating Hanapin packages work with regular performance visibility.

6. 6

   Optimize collaboratively as an ongoing partner

   The relationship continues as an ongoing optimization partnership with fast communication and business-oriented recommendations. The client review says the projects remained ongoing, Hanapin was highly responsive, and the team focused on what the business was trying to achieve rather than just completing task-list items.