Dark Horse vs Excella PPC

A head-to-head comparison of Dark Horse and Excella PPC in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Dark Horse

UK music podcast site associated with Alan Carr / Darkhorse Radio

31/ 100 overall

Excella PPC

Senior-led PPC agency running Google, Microsoft, and paid social accounts end to end.

64/ 100 overallHigher score

Score-by-score

Criterion	Dark Horse	Excella PPC
Website Presence(20%)	18	78
Search Visibility(20%)	22	32
Trust & Credibility(20%)	34	74
Market Presence(15%)	28	61
Customer Satisfaction(10%)	74	87
Overall	31	64

Pricing at a glance

Dark Horse

Model: Custom-quoted monthly retainer for ongoing digital marketing services (SEO, PPC, paid social), with some project-based/audit work. Dark Horse’s own site pushes a free audit and then a tailored scope; third-party directories/reviews indicate ongoing monthly engagements and also list project minimums/hourly bands.
Typical range: £2,500 / month

Full Dark Horse pricing →

Excella PPC

Model: Custom-quoted PPC management engagement, most consistently evidenced as ongoing monthly management/retainer-style work rather than fixed packages. Public directory profiles also show hourly-rate bands and minimum project budgets, but Excella PPC's own site does not publish standard plans or package pricing.
Typical range: $10,000-$49,999 typical project spend

Full Excella PPC pricing →

Dark Horse profile →Excella PPC profile →← All ppc agencies