Cypress North vs Metric Theory

A head-to-head comparison of Cypress North and Metric Theory in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Cypress North

Performance-driven digital marketing, web, technology, and data solutions.

65/ 100 overall
Metric Theory

Data-driven performance digital marketing agency for growth-focused brands and B2B companies.

68/ 100 overallHigher score

Score-by-score

CriterionCypress NorthMetric Theory
Website Presence(20%)8683
Search Visibility(20%)5854
Trust & Credibility(20%)6768
Market Presence(15%)7072
Customer Satisfaction(10%)2258
Overall6568

Pricing at a glance

Cypress North

Model
Custom quote, typically structured as ongoing monthly agency services/retainer for digital marketing and PPC, with project-based engagements for web development, creative, data, and technology work.
Full Cypress North pricing →

Metric Theory

Model
Custom-quoted monthly agency retainer that is commonly billed as a percentage of managed ad spend. Multiple third-party sources indicate Metric Theory engagements are typically ongoing retainers for PPC / paid social management rather than fixed-price packages.
Typical range
10%–25% of ad spend
Full Metric Theory pricing →