Convertics vs Metric Theory

A head-to-head comparison of Convertics and Metric Theory in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Convertics

Online ICS-to-CSV file conversion.

25/ 100 overall
Metric Theory

Data-driven performance digital marketing agency for growth-focused brands and B2B companies.

68/ 100 overallHigher score

Score-by-score

CriterionConverticsMetric Theory
Website Presence(20%)2883
Search Visibility(20%)3454
Trust & Credibility(20%)2268
Market Presence(15%)2672
Customer Satisfaction(10%)858
Overall2568

Pricing at a glance

Convertics

Model
Hybrid. Convertics publicly shows two pricing approaches: (1) custom-quoted agency services for performance/growth marketing, ecommerce growth marketing, lead generation, CRO, and PPC; and (2) a published monthly subscription for its 'Ecommerce Automated Marketing' platform, billed per month with separate required ad spend minimums.
Typical range
EU$ 69–99 / month
Full Convertics pricing →

Metric Theory

Model
Custom-quoted monthly agency retainer that is commonly billed as a percentage of managed ad spend. Multiple third-party sources indicate Metric Theory engagements are typically ongoing retainers for PPC / paid social management rather than fixed-price packages.
Typical range
10%–25% of ad spend
Full Metric Theory pricing →