Black Propeller vs Tinuiti

A head-to-head comparison of Black Propeller and Tinuiti in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Black Propeller

Audience-first paid media for growth-stage brands ready to accelerate.

78/ 100 overallHigher score
Tinuiti

Independent full-funnel media agency connecting media and measurement to drive growth and reduce waste.

76/ 100 overall

Score-by-score

CriterionBlack PropellerTinuiti
Website Presence(20%)8790
Search Visibility(20%)5852
Trust & Credibility(20%)8482
Market Presence(15%)7684
Customer Satisfaction(10%)8974
Overall7876

Pricing at a glance

Black Propeller

Model
Custom-quoted ongoing PPC / paid media management engagement, most consistent with a monthly retainer or ongoing service relationship rather than fixed public packages. Black Propeller describes a consultation -> audit & proposal -> partnership process and personalized strategy/management, while third-party directories also list hourly-rate bands and minimum project budgets.
Typical range
$100-$149 / hr
Full Black Propeller pricing →

Tinuiti

Model
Custom-quoted agency engagements, most consistently evidenced as a monthly retainer and/or ongoing managed-services relationship; directory data also indicates hourly-rate positioning, and Tinuiti’s own intake flow suggests engagements are scoped around monthly advertising spend. For media buying specifically, Tinuiti discusses campaign media being bought on CPM or flat-rate impression models, but that describes ad inventory pricing rather than Tinuiti’s agency fee.
Typical range
$100-$149 / hr
Full Tinuiti pricing →