B2B Boost vs OptimizeToConvert

A head-to-head comparison of B2B Boost and OptimizeToConvert in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

B2B Boost

B2B sales growth services provider.

28/ 100 overall

OptimizeToConvert

Industry-leading inbound pay-per-call lead generation at scale.

52/ 100 overallHigher score

Score-by-score

Criterion	B2B Boost	OptimizeToConvert
Website Presence(20%)	24	72
Search Visibility(20%)	36	48
Trust & Credibility(20%)	28	46
Market Presence(15%)	32	58
Customer Satisfaction(10%)	10	20
Overall	28	52

Pricing at a glance

B2B Boost

Model: Custom quote / enterprise pricing for B2B payment processing and payments-as-a-service. The evidence points to a flexible, rules-based cost-sharing model tied to payment processing economics rather than public fixed plans: Boost says it offers 'custom pricing models' and 'payment flexibility based on business rules,' and third-party coverage describes a custom per-merchant pricing approach.

Full B2B Boost pricing →

OptimizeToConvert

Model: Performance-based lead generation, primarily pay-per-call for the main agency offering. Optimize to Convert explicitly says clients only pay for qualified, connected inbound calls that meet agreed criteria. A related Optimize to Convert-owned property also shows fixed per-lead package pricing for insurance leads, indicating they can also sell leads on a per-lead basis in at least some verticals.
Typical range: $38 per lead

Full OptimizeToConvert pricing →

B2B Boost profile →OptimizeToConvert profile →← All lead generation agencies