Authentic Brand vs Walker Sands

A head-to-head comparison of Authentic Brand and Walker Sands in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Authentic Brand

Fractional CMO leadership and marketing transformation for growing businesses.

62/ 100 overall

Walker Sands

B2B integrated marketing and PR agency focused on outcome-based marketing.

80/ 100 overallHigher score

Score-by-score

Criterion	Authentic Brand	Walker Sands
Website Presence(20%)	84	90
Search Visibility(20%)	58	62
Trust & Credibility(20%)	63	84
Market Presence(15%)	67	80
Customer Satisfaction(10%)	18	88
Overall	62	80

Pricing at a glance

Authentic Brand

Model: Hybrid model: primarily a custom monthly retainer for Fractional CMO leadership based on a set number of hours per week/month, plus a separate Advisor CMO offering billed hourly or per project. Authentic also routes execution work through its Ally Network, but no public execution pricing was found.
Typical range: $200–$375 per hour

Full Authentic Brand pricing →

Walker Sands

Model: Custom-quoted B2B agency engagements, primarily a mix of project-based work and ongoing monthly retainer relationships. Walker Sands presents itself as an outcome-based integrated marketing/PR agency with tailored scopes rather than fixed packages or published plans.
Typical range: $50,000-$199,999 per project

Full Walker Sands pricing →

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