How much does Authentic Brand cost? Here is everything we could verify about Authentic Brand's pricing model, what's included, and the terms — with the sources each figure was traced from.
Pricing model:Hybrid model: primarily a custom monthly retainer for Fractional CMO leadership based on a set number of hours per week/month, plus a separate Advisor CMO offering billed hourly or per project. Authentic also routes execution work through its Ally Network, but no public execution pricing was found.
Typical range:$200–$375 per hour
Billing:Fractional CMO engagements are retainer-based with a flat fee tied to dedicated hours; Advisor CMO is billed hourly or project-based.
Contract terms:Fractional CMO engagements are typically 12–24+ months. Weekly capacity is described publicly as roughly 6–20+ hours/week on the main service page, and 4–20+ hours/week in the CMO match article. Advisor CMO has no long-term retainer required.
Guarantee:Right-Fit CMO Guarantee: if the client is not satisfied with fit, or if there is employee turnover, Authentic states it will cover the cost of onboarding another CMO from its team.
What's included
Strategic development and execution of the marketing plan
Embedded executive marketing leadership as part of the leadership team
Direct management of internal teams and agency partners
Oversight of day-to-day marketing operations and reporting
Alignment of marketing with sales and business goals
Implementation of the Authentic Growth Marketing Operating System
Access to Authentic Mindshare and Ally Network
For Advisor CMO: hourly consultations, project-based guidance, brand/positioning audits, campaign strategy, org design, competitive analysis, and thought partnership
Authentic does not publish a concrete retainer fee, package price, setup fee, or minimum purchasable project price on the pages reviewed. The clearest public number is an agency-published market benchmark: Authentic says the typical hourly rate for a fractional CMO ranges from $200 to $375/hour, while also stating that Authentic itself usually sells Fractional CMO work on a retainer rather than pure hourly billing. For buyers, that means the public evidence supports the pricing model and an hourly market band, but the actual Authentic retainer appears custom-quoted based on hours, scope, business size, growth goals, and pace of change.