Authentic Brand vs The Scalelab

A head-to-head comparison of Authentic Brand and The Scalelab in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Authentic Brand

Fractional CMO leadership and marketing transformation for growing businesses.

62/ 100 overall

The Scalelab

Scale with outbound and generate more leads for your sales team.

64/ 100 overallHigher score

Score-by-score

Criterion	Authentic Brand	The Scalelab
Website Presence(20%)	84	79
Search Visibility(20%)	58	42
Trust & Credibility(20%)	63	68
Market Presence(15%)	67	61
Customer Satisfaction(10%)	18	74
Overall	62	64

Pricing at a glance

Authentic Brand

Model: Hybrid model: primarily a custom monthly retainer for Fractional CMO leadership based on a set number of hours per week/month, plus a separate Advisor CMO offering billed hourly or per project. Authentic also routes execution work through its Ally Network, but no public execution pricing was found.
Typical range: $200–$375 per hour

Full Authentic Brand pricing →

The Scalelab

Model: Monthly retainer for outbound lead generation, sold in tiered packages on their own site (Starter, Scaler, Moonshot/custom partner tier). Engagements are centered on multichannel outreach via email and LinkedIn, with Moonshot adding lead nurturing and CRM setup.
Typical range: $1,500-$2,500/month

Full The Scalelab pricing →

Authentic Brand profile →The Scalelab profile →← All lead generation agencies