Authentic Brand vs New North

A head-to-head comparison of Authentic Brand and New North in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Authentic Brand

Fractional CMO leadership and marketing transformation for growing businesses.

62/ 100 overall

New North

A B2B marketing agency for technology companies.

72/ 100 overallHigher score

Score-by-score

Criterion	Authentic Brand	New North
Website Presence(20%)	84	84
Search Visibility(20%)	58	56
Trust & Credibility(20%)	63	78
Market Presence(15%)	67	68
Customer Satisfaction(10%)	18	74
Overall	62	72

Pricing at a glance

Authentic Brand

Model: Hybrid model: primarily a custom monthly retainer for Fractional CMO leadership based on a set number of hours per week/month, plus a separate Advisor CMO offering billed hourly or per project. Authentic also routes execution work through its Ally Network, but no public execution pricing was found.
Typical range: $200–$375 per hour

Full Authentic Brand pricing →

New North

Model: Custom monthly retainer using a points-based pricing system rather than hourly billing. New North’s own site says clients pay one monthly price for access to a strategy + execution team, and Clutch reviews indicate some engagements are ongoing retainers; third-party directories also list hourly and project-size bands.
Typical range: $6,000–$15,000 / month

Full New North pricing →

Authentic Brand profile →New North profile →← All lead generation agencies