Apollo.io vs Zopto

A head-to-head comparison of Apollo.io and Zopto in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Apollo.io

AI sales platform for smarter, faster revenue growth.

76/ 100 overallHigher score

Zopto

AI-powered outbound growth tools and done-for-you pipeline generation.

68/ 100 overall

Score-by-score

Criterion	Apollo.io	Zopto
Website Presence(20%)	92	72
Search Visibility(20%)	58	48
Trust & Credibility(20%)	76	76
Market Presence(15%)	84	68
Customer Satisfaction(10%)	68	82
Overall	76	68

Pricing at a glance

Apollo.io

Model: Self-serve SaaS subscription with tiered per-seat pricing, billed monthly or annually, plus usage-based credits and optional recurring add-on credits; enterprise/custom pricing is available for custom/API/reseller use cases.
Typical range: $49-$119/user/month

Full Apollo.io pricing →

Zopto

Model: Primarily per-account / per-user subscription pricing for the software, with monthly or quarterly billing; agency/enterprise plans are multi-user and prorated when seats change. Current public pricing on the company domain appears to have shifted to Zeekeo branding, which shows a self-serve per-seat software plan and a separate done-for-you managed service plan.
Typical range: $120-$649 / month

Full Zopto pricing →

Apollo.io profile →Zopto profile →← All lead generation agencies