Apollo.io vs Transmission

A head-to-head comparison of Apollo.io and Transmission in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Apollo.io

AI sales platform for smarter, faster revenue growth.

76/ 100 overallHigher score

Transmission

Global B2B marketing agency combining human expertise and AI to make marketing a driver of business growth.

64/ 100 overall

Score-by-score

Criterion	Apollo.io	Transmission
Website Presence(20%)	92	84
Search Visibility(20%)	58	52
Trust & Credibility(20%)	76	72
Market Presence(15%)	84	76
Customer Satisfaction(10%)	68	18
Overall	76	64

Pricing at a glance

Apollo.io

Model: Self-serve SaaS subscription with tiered per-seat pricing, billed monthly or annually, plus usage-based credits and optional recurring add-on credits; enterprise/custom pricing is available for custom/API/reseller use cases.
Typical range: $49-$119/user/month

Full Apollo.io pricing →

Transmission

Model: Custom-quoted B2B agency engagements, most likely a mix of project-based scopes and ongoing retainer work. Public evidence shows Transmission sells broad strategic and execution services (growth consulting, go-to-market, brand strategy, paid media/performance, demand generation, digital optimization, ABM) rather than fixed packages or published plans.
Typical range: $150-$199 / hr

Full Transmission pricing →

Apollo.io profile →Transmission profile →← All lead generation agencies