Apollo.io vs Purple Sales

A head-to-head comparison of Apollo.io and Purple Sales in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Apollo.io

AI sales platform for smarter, faster revenue growth.

76/ 100 overallHigher score

Purple Sales

Toronto-based B2B growth agency focused on generating sales-qualified leads and pipeline growth.

67/ 100 overall

Score-by-score

Criterion	Apollo.io	Purple Sales
Website Presence(20%)	92	66
Search Visibility(20%)	58	54
Trust & Credibility(20%)	76	74
Market Presence(15%)	84	68
Customer Satisfaction(10%)	68	78
Overall	76	67

Pricing at a glance

Apollo.io

Model: Self-serve SaaS subscription with tiered per-seat pricing, billed monthly or annually, plus usage-based credits and optional recurring add-on credits; enterprise/custom pricing is available for custom/API/reseller use cases.
Typical range: $49-$119/user/month

Full Apollo.io pricing →

Purple Sales

Model: Custom-quoted B2B sales outsourcing / lead generation engagement, most likely billed as an ongoing monthly retainer, with some work also available on a project basis. Public descriptions emphasize appointment setting, outbound prospecting, CRM/HubSpot setup, messaging, and meeting booking rather than a self-serve package.
Typical range: $3,000-$5,000 per month

Full Purple Sales pricing →

Apollo.io profile →Purple Sales profile →← All lead generation agencies