Apollo.io vs New North

A head-to-head comparison of Apollo.io and New North in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Apollo.io

AI sales platform for smarter, faster revenue growth.

76/ 100 overallHigher score

New North

A B2B marketing agency for technology companies.

72/ 100 overall

Score-by-score

Criterion	Apollo.io	New North
Website Presence(20%)	92	84
Search Visibility(20%)	58	56
Trust & Credibility(20%)	76	78
Market Presence(15%)	84	68
Customer Satisfaction(10%)	68	74
Overall	76	72

Pricing at a glance

Apollo.io

Model: Self-serve SaaS subscription with tiered per-seat pricing, billed monthly or annually, plus usage-based credits and optional recurring add-on credits; enterprise/custom pricing is available for custom/API/reseller use cases.
Typical range: $49-$119/user/month

Full Apollo.io pricing →

New North

Model: Custom monthly retainer using a points-based pricing system rather than hourly billing. New North’s own site says clients pay one monthly price for access to a strategy + execution team, and Clutch reviews indicate some engagements are ongoing retainers; third-party directories also list hourly and project-size bands.
Typical range: $6,000–$15,000 / month

Full New North pricing →

Apollo.io profile →New North profile →← All lead generation agencies