Apollo.io vs Leadgenius

A head-to-head comparison of Apollo.io and Leadgenius in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Apollo.io

AI sales platform for smarter, faster revenue growth.

76/ 100 overallHigher score

Leadgenius

Global B2B contact data and buyer intelligence for revenue teams.

71/ 100 overall

Score-by-score

Criterion	Apollo.io	Leadgenius
Website Presence(20%)	92	84
Search Visibility(20%)	58	58
Trust & Credibility(20%)	76	73
Market Presence(15%)	84	68
Customer Satisfaction(10%)	68	71
Overall	76	71

Pricing at a glance

Apollo.io

Model: Self-serve SaaS subscription with tiered per-seat pricing, billed monthly or annually, plus usage-based credits and optional recurring add-on credits; enterprise/custom pricing is available for custom/API/reseller use cases.
Typical range: $49-$119/user/month

Full Apollo.io pricing →

Leadgenius

Model: Custom quote, campaign-based pricing. LeadGenius states it moved from an older credits-per-record model to transparent cents-per-record pricing at the campaign level; engagements appear to be sold as tailored data/intelligence campaigns rather than fixed self-serve plans.
Typical range: $18,000-$81,000+ / year

Full Leadgenius pricing →

Apollo.io profile →Leadgenius profile →← All lead generation agencies