Apollo.io vs Ironpaper

A head-to-head comparison of Apollo.io and Ironpaper in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Apollo.io

AI sales platform for smarter, faster revenue growth.

76/ 100 overallHigher score

Ironpaper

B2B growth agency building growth engines for marketing and sales success.

71/ 100 overall

Score-by-score

Criterion	Apollo.io	Ironpaper
Website Presence(20%)	92	87
Search Visibility(20%)	58	52
Trust & Credibility(20%)	76	74
Market Presence(15%)	84	71
Customer Satisfaction(10%)	68	68
Overall	76	71

Pricing at a glance

Apollo.io

Model: Self-serve SaaS subscription with tiered per-seat pricing, billed monthly or annually, plus usage-based credits and optional recurring add-on credits; enterprise/custom pricing is available for custom/API/reseller use cases.
Typical range: $49-$119/user/month

Full Apollo.io pricing →

Ironpaper

Model: Custom-quoted B2B marketing engagement, most consistent with an ongoing monthly retainer/agency-partner model for strategy + execution, with some project-based website/design work. Ironpaper repeatedly describes itself as an "agency partner," emphasizes monthly lead goals, weekly iteration, pilot campaigns, and ongoing optimization rather than packaged plans or per-lead / per-appointment pricing.
Typical range: $5,000+ / month

Full Ironpaper pricing →

Apollo.io profile →Ironpaper profile →← All lead generation agencies