Apollo.io vs Edit

A head-to-head comparison of Apollo.io and Edit in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Apollo.io

AI sales platform for smarter, faster revenue growth.

76/ 100 overallHigher score

Edit

Engineers of connected customer experiences

71/ 100 overall

Score-by-score

Criterion	Apollo.io	Edit
Website Presence(20%)	92	86
Search Visibility(20%)	58	62
Trust & Credibility(20%)	76	74
Market Presence(15%)	84	71
Customer Satisfaction(10%)	68	52
Overall	76	71

Pricing at a glance

Apollo.io

Model: Self-serve SaaS subscription with tiered per-seat pricing, billed monthly or annually, plus usage-based credits and optional recurring add-on credits; enterprise/custom pricing is available for custom/API/reseller use cases.
Typical range: $49-$119/user/month

Full Apollo.io pricing →

Edit

Model: Custom quote for consulting / implementation work, with public-sector cloud consulting explicitly billed on a time-and-materials day-rate basis. Overall agency engagements appear bespoke rather than packaged self-serve plans.
Typical range: £950–£1,050 / day

Full Edit pricing →

Apollo.io profile →Edit profile →← All lead generation agencies