Edit

• Pricing model: Custom quote for consulting / implementation work, with public-sector cloud consulting explicitly billed on a time-and-materials day-rate basis. Overall agency engagements appear bespoke rather than packaged self-serve plans.
• Starting price: £950 / day
• Typical range: £950–£1,050 / day
• Billing: Time and materials; monthly in arrears for consultancy/support services. Agency work on the main site is sold via contact/quote rather than fixed plans.
• Contract terms: No fixed minimum term found. G-Cloud pricing states cancellation with less than five clear working days’ notice is charged at 50% of cancelled services; less than one working day’s notice is charged at 100%.

I found concrete published pricing, but it is not a consumer-style agency rate card on Edit’s marketing site. The strongest pricing evidence is a public G-Cloud pricing document from the same organisation group, showing professional-services day rates of £950–£1,050 and time-and-materials billing. Third-party directories for the exact company/domain add weaker corroboration that pricing is bespoke: Clutch shows hourly rate and minimum project size as undisclosed, while GoodFirms lists an estimated $50–$99/hr band, which should be treated as a directory estimate rather than a price published by Edit itself.

Edit appears to run consultancy-led customer engagement work that starts by understanding the client’s objectives and data, then shapes a bespoke strategy, implements or optimises the needed data/CRM technology, and finally delivers and iterates campaigns or programmes through an agile sprint framework called Orbit.

1. 1

   Clarify objectives and business challenge

   Engagements begin with a consultative phase focused on the client’s core objectives and business challenge rather than jumping straight to campaign output. Edit says it strips work back to core objectives, and third-party descriptions also frame it as providing consultancy to develop data-informed customer engagement solutions.

2. 2

   Audit and organise the data foundation

   Edit then examines the client’s data estate through auditing, cleansing, management, and insight work so the programme is built on usable first-party data. Its own materials describe data auditing, cleansing, management, visualisation, and customer data platform work as the basis for later strategy and activation.

3. 3

   Design a bespoke CRM and customer-journey strategy

   Using that data foundation, Edit develops a tailored strategy around customer journeys, retention, acquisition, churn reduction, or lifetime value depending on the brief. Its CRM pages describe dedicated strategists, customer journey planners, and bespoke solutions built around audience needs and ethical, compliant use of first-party data.

4. 4

   Implement or optimise the enabling technology

   Where needed, Edit puts the required martech and CRM stack in place or improves existing systems so the strategy can actually run. Edit repeatedly describes working with partners such as Microsoft, Salesforce, and Apteco to implement and optimise technology aligned to business needs.

5. 5

   Deliver campaigns and programme work in agile sprints

   Execution is not described as a one-off handoff; Edit says it delivers projects through its proprietary Orbit framework, an agile, sprint-based model with iterative, time-boxed phases. On the service side it also says campaign delivery teams run CRM programmes and send, review, test, and measure communications in-house.

6. 6

   Review results and refine continuously

   After launch, performance is measured and used to optimise future work rather than ending at delivery. Edit’s materials emphasize reviewed, tested, and measured communications, attributable results, and continual optimisation of customer connections; a third-party report on a client win also notes campaign execution and brand understanding as ongoing parts of the relationship.