Apollo.io vs Authentic Brand

A head-to-head comparison of Apollo.io and Authentic Brand in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Apollo.io

AI sales platform for smarter, faster revenue growth.

76/ 100 overallHigher score

Authentic Brand

Fractional CMO leadership and marketing transformation for growing businesses.

62/ 100 overall

Score-by-score

Criterion	Apollo.io	Authentic Brand
Website Presence(20%)	92	84
Search Visibility(20%)	58	58
Trust & Credibility(20%)	76	63
Market Presence(15%)	84	67
Customer Satisfaction(10%)	68	18
Overall	76	62

Pricing at a glance

Apollo.io

Model: Self-serve SaaS subscription with tiered per-seat pricing, billed monthly or annually, plus usage-based credits and optional recurring add-on credits; enterprise/custom pricing is available for custom/API/reseller use cases.
Typical range: $49-$119/user/month

Full Apollo.io pricing →

Authentic Brand

Model: Hybrid model: primarily a custom monthly retainer for Fractional CMO leadership based on a set number of hours per week/month, plus a separate Advisor CMO offering billed hourly or per project. Authentic also routes execution work through its Ally Network, but no public execution pricing was found.
Typical range: $200–$375 per hour

Full Authentic Brand pricing →

Apollo.io profile →Authentic Brand profile →← All lead generation agencies