Shortlisted provider comparison

ThatWare vs Propeller: shared-service comparison

Propeller is the first provider in ThatWare's focused shortlist, selected for verified shared services. This side-by-side view shows each provider's separate overall evaluation across the same 5 weighted criteria; those scores are not fit scores.

ThatWare

AI-driven SEO, AEO, GEO and LLM visibility for AI search dominance.

67/ 100 overall

Propeller

Digital agency delivering stand-out experiences that generate results.

78/ 100 overallHigher score

Score-by-score

Criterion	ThatWare	Propeller
Website Presence(20%)	84	86
Search Visibility(20%)	28	58
Trust & Credibility(20%)	79	84
Market Presence(15%)	73	78
Customer Satisfaction(10%)	82	88
Overall	67	78

Pricing at a glance

ThatWare

Model: Custom quote SEO engagements, with evidence of both monthly retainer-style billing and packaged monthly SEO plans. ThatWare explicitly says it provides customized solutions and bills at the end of each month; third-party listings also show a minimum project size and hourly-rate band. In addition, their Clutch profile publishes monthly SEO packages, while an older ThatWare PDF shows enterprise SEO tier pricing by budget band.
Typical range: $89–$10,000 USD per project/month (GoodFirms executive interview); corroborating published package/menu figures include $250/mo, $550/mo, and $1,250/mo on Clutch, and an older enterprise SEO budget ladder from $1,000 to $50,000 USD in a ThatWare PDF

Full ThatWare pricing →

Propeller

Model: Primarily custom-quoted agency engagements: per-project for website/design/development work, ongoing monthly retainer for digital marketing/performance services, and at least one named always-on growth retainer product (Gravity AI).
Typical range: $25,000 - $50,000 per project

Full Propeller pricing →

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