An independent, evidence-based evaluation of Lunio, ai-powered ad traffic verification and protection for paid media.. Scored across 5 weighted criteria covering website presence, search visibility, trust, market presence, and customer satisfaction.
Overall evaluation score
Lunio helps marketing teams reduce wasted ad spend, improve conversion quality, and make cleaner optimization decisions by filtering out fake, low-quality, and fraudulent ad traffic before it distorts campaign performance.
Weight: 20%
The evidence shows a mature, active website presence with a clear product proposition, detailed service coverage across major ad channels, an official pricing page, and recent site activity (homepage last modified August 2026), though direct evidence about broader site depth, performance, or conversion elements is limited.
Weight: 20%
Search visibility evidence is relatively thin: the domain is established (~10 years old, registered June 2016) and recently updated, but no organic rankings, traffic estimates, backlink data, or other visibility metrics were provided, so this is scored conservatively.
Weight: 20%
Lunio has verifiable firmographic details (Manchester address, founded 2016, team size 51-200, LinkedIn presence, and an official rebrand trail from PPC Protect to Lunio) plus strong review-platform credibility on G2 (4.6/5 from 145 reviews) and Capterra (4.4/5 from 15 reviews), offset by mixed Trustpilot sentiment (2.8/5 from 30 reviews) and no evidence of BBB, Google, or Clutch listings.
Weight: 15%
The company shows a solid but not dominant footprint through an established domain, LinkedIn presence, multiple review-platform listings (G2, Trustpilot, Capterra), and coverage of many paid media channels, but the absence of evidence for broader third-party footprint such as Clutch, Google, BBB, or stronger search/press visibility keeps the score moderate.
Weight: 10%
Customer satisfaction appears generally positive but mixed overall: G2 (4.6/5, 145 reviews) and Capterra (4.4/5, 15 reviews) highlight effectiveness, ease of use, and support, while Trustpilot is notably weaker at 2.8/5 from 30 reviews with complaints about outreach, value, and accuracy concerns.
Lunio provides software-based protection against click fraud and invalid traffic for paid media teams. It detects suspicious activity in real time, surfaces where poor-quality traffic comes from, and automatically applies exclusions to help preserve budget and improve campaign performance.
Uses a machine learning engine to classify clicks as legitimate, suspicious, or invalid based on click, context, and conversion data.
Shows which campaigns, keywords, placements, locations, and other drivers are associated with invalid traffic through granular analytics.
Automatically excludes invalid IPs and configures custom exclusion audiences to reduce repeat waste across paid channels.
Supports paid search, paid social, display, Performance Max, and affiliate fraud prevention, with integrations including Google, Meta, Microsoft/Bing, LinkedIn, and TikTok as described in the research summary and site content.
Described as cookieless and compliant with GDPR and CCPA, using encrypted click data without slowing down page performance.
Positioned as built for marketers, with customer success support intended to help teams tackle invalid traffic issues and improve media efficiency.
Lunio's current official pricing page does not publish dollar amounts; it says pricing is custom and based on a small fraction of ad spend plus channel coverage. The concrete figures here come from reputable third-party sources describing PPC Protect, the product's former name/domain that Lunio itself confirms was rebranded into Lunio. TrustRadius lists an 'Essential' plan at $70 and says enterprise pricing is a percentage of media spend; a podcast interview with PPC Protect's then Head of Customer Success gives more detail: $70/month up to $10k ad spend, $130/month for $10k-$20k spend, fixed plans under $40k/month, and percentage-of-media-spend pricing above $40k/month. Those numeric tiers should be treated as historical but highly relevant evidence, not a current official Lunio price card.
Where this pricing information was traced from.
Lunio (website/domain matched via ppcprotect.com and product pages naming the product as Lunio/PPC Protect) has clear review-platform listings on G2, Trustpilot, and Capterra. I did not find a company profile/listing for this business on Clutch, Google, or BBB in search results. Across the platforms where it is listed, the reputation trends positive overall on G2 and Capterra, while Trustpilot is more mixed due to a lower aggregate score and some complaints about outreach/spam or doubts about product value.
145 reviews
G2 reviewers generally describe Lunio as effective at filtering invalid traffic and improving traffic quality while being fairly simple to set up. Recurring positives include automation, dashboard clarity, and responsive support, while some reviewers mention a learning curve and limited pricing transparency.
“Lunio is really effective at filtering out low-quality and invalid traffic without needing much manual effort.”
“The main downside is that pricing isn’t very transparent upfront, which can make it harder to evaluate at the start.”
“Very effective at blocking invalid traffic across all ad platforms”
“Clean dashboard, intuitive and in general clear view of how my traffic quality is.”
30 reviews
Trustpilot feedback is mixed: some reviewers praise ease of setup, support, and savings from click-fraud protection, while others criticize aggressive outreach/spam and question whether the software adds value beyond Google’s own filtering.
“One of the employees of this company, has reached my e-mail address and our company phone via linkedin and is persistently trying to sell its services by e-mail-phone.”
“Tried PPC Protect for a couple of weeks now. The software/tool was easy to integrate into our Google Ads”
“I've tried a few click fraud prevention platforms and PPC Protect has been the only one that worked great "out the box".”
“In my honest opinion ppc Protect make the same work than Google filter’s inválids clicks.”
15 reviews
Capterra reviews are mostly positive and emphasize ease of use, customer service, and savings from preventing fraudulent clicks. Some criticism appears around accuracy, pricing, platform coverage, and integration/setup complexity in certain environments.
“PPC Protect has been a pleasure to use from the first time we reached out.”
“The support and the amount of fraudulent clicks it prevented seemed much higher than that of ClickCease.”
“The software and service itself is not accurate and it won't deliver quality at all.”
“This is a real lifesaver when it comes to projects in the competitive niche and specifically those with little budgets, when you want every click to count.”
Strengths
Concerns
The ppcprotect.com domain was registered in June 2016 (~10 years old), with the homepage last modified August 2026. Figures are from a live RDAP domain lookup and HTTP headers, not estimated.
Domain registered
June 2016
Last updated
August 2026
Domain age
~10 years