How much does Lunio cost? Here is everything we could verify about Lunio's pricing model, what's included, and the terms — with the sources each figure was traced from.
Pricing model:Custom quote priced primarily as a small fraction of advertising spend, with spend-based billing. Historically, PPC Protect/Lunio also used fixed monthly tiers for lower-spend accounts and percentage-of-media-spend pricing above a spend threshold.
Starting price:$70 / month
Typical range:$70–$130 / month
Billing:Spend-based pricing. Current Lunio messaging says pricing is based on a small fraction of ad spend and channel coverage; historical PPC Protect pricing shows fixed monthly tiers for lower spend and percentage-of-media-spend pricing for higher spend.
Free trial:Yes — Lunio publicly offers a 14-day free traffic audit / free trial with full analytics access and no obligation to buy.
What's included
AI-powered invalid-traffic detection
Protection across major ad channels including Google, Bing, LinkedIn, Meta, Reddit, TikTok, Yandex and Naver
Traffic legitimacy reporting
Two years of clickstream data storage
Multichannel protection with automatic exclusion across platforms
Multiple workspaces / multi-account management and reporting
Customer success onboarding/support during the trial
Lunio's current official pricing page does not publish dollar amounts; it says pricing is custom and based on a small fraction of ad spend plus channel coverage. The concrete figures here come from reputable third-party sources describing PPC Protect, the product's former name/domain that Lunio itself confirms was rebranded into Lunio. TrustRadius lists an 'Essential' plan at $70 and says enterprise pricing is a percentage of media spend; a podcast interview with PPC Protect's then Head of Customer Success gives more detail: $70/month up to $10k ad spend, $130/month for $10k-$20k spend, fixed plans under $40k/month, and percentage-of-media-spend pricing above $40k/month. Those numeric tiers should be treated as historical but highly relevant evidence, not a current official Lunio price card.