An independent, evidence-based evaluation of New North, a b2b marketing agency for technology companies.. Scored across 5 weighted criteria covering website presence, search visibility, trust, market presence, and customer satisfaction.
Overall evaluation score
New North positions itself as an extension of lean B2B tech marketing teams, providing both the strategic thinking and hands-on execution needed to drive growth. The agency emphasizes visibility, measurable performance, and flexible support through a monthly points-based model rather than hourly billing.
Weight: 20%
New North has a clear, content-rich website with a defined B2B tech positioning, detailed service pages, pricing guidance, approach, MSA, and full contact information, but the evidence does not include stronger site-performance or traffic signals beyond content coverage and a January 2026 update.
Weight: 20%
Search visibility evidence is limited to the domain being registered in January 2013 (~13 years old) and the homepage being last modified in January 2026, with no provided rankings, traffic, backlink, or keyword visibility data, so this scores only moderately.
Weight: 20%
Credibility is supported by verifiable firmographics (Frederick, MD address, phone, email, founded 2008, 11-50 employees), a LinkedIn presence, a BBB business profile with A+ rating though not accredited, and 11 Clutch reviews averaging 4.6/5, but the review base is still fairly small and includes at least one strongly negative review.
Weight: 15%
New North shows a solid but not broad footprint through its own website, LinkedIn profile, Clutch profile, G2 listing presence, BBB profile, and published pricing/positioning for B2B tech marketing, yet the evidence also notes no matching Trustpilot, Google, or Capterra presence and provides no broader reach or media visibility metrics.
Weight: 10%
Customer satisfaction appears positive overall based on 11 Clutch reviews at 4.6/5 and visible praise for proactive collaboration, strategic marketing help, and website redesign work, but it is tempered by at least one very low-rated negative review and limited readable review data from other platforms.
New North provides strategy and execution for small, scrappy B2B tech marketing teams. Its service model starts with discovery and research, then moves into planning, campaign execution, and continuous refinement supported by reporting and collaboration.
Helps tech companies establish a clear identity, articulate mission and unique selling propositions, and build a consistent brand narrative through research and strategic thinking.
Creates whitepapers, research reports, blog posts, podcasts, videos, case studies, and other content designed to translate complex technology into compelling stories that build credibility, improve SEO, and drive engagement.
Manages PPC, display, and social media campaigns, including ad creation, targeting, testing, optimization, and performance tracking to improve reach and ROI.
Builds customized plans for priority accounts and tailored campaigns aimed at key decision-makers across email, paid, and organic channels.
Supports campaign planning, KPI definition, martech stack implementation, data analysis, and reporting to improve efficiency and decision-making.
Equips sales teams with content, tools, and insights aligned to the customer journey so marketing and sales work together more effectively.
New North does publish real pricing guidance on its own pricing page: clients 'invest $6k–$15k per month' and the agency says it uses a points model with one monthly price instead of hourly billing. A verified Clutch review also reports a real client spend of about $2,300/month, which is the lowest concrete entry price found, but that is client-reported rather than a standard package published by New North. Clutch and TechBehemoths also list directory-style pricing metadata ($50,000+ min project size, $150–$199/hr on Clutch; $70–$150/hr on TechBehemoths), which should be treated as third-party directory data/estimates and not as New North’s official pricing schedule.
Where this pricing information was traced from.
New North has a clearly identifiable third-party review presence on Clutch, G2, and BBB, while I did not find a matching profile/listing for this specific company on Trustpilot, Google, or Capterra in search results. The strongest review evidence comes from Clutch, where the company has multiple verified client reviews and generally positive feedback, though at least one strongly negative review is also visible; G2 appears to have a product/profile presence for New North, but I could not reliably read actual customer review text from the surfaced result pages, and BBB shows a business profile rather than customer review content. ([clutch.co](https://clutch.co/profile/new-north))
11 reviews
Clutch reviewers generally describe New North as proactive, knowledgeable, and effective at improving websites, SEO, lead generation, and digital visibility. A visible minority of feedback is negative, including one very low-rated hosting/maintenance review, so sentiment is positive overall but not uniformly so. ([clutch.co](https://clutch.co/profile/new-north))
“New North is very user friendly, highly proactive, and requires limited oversight.”
“We’ve had a great experience working with New North.”
“He immediately saw the need to redesign our website which has proven to be a great first step in our new marketing strategy.”
“Tobin did an excellent job of creating what worked for us that was very true to who we are.”
Search results show a G2 page for New North in the HubSpot consulting/services category, which confirms a G2 listing/profile presence. However, the surfaced page was an alternatives/competitors page rather than a review page, so I could not reliably extract New North's own visible rating, review count, or real review text from that result. ([g2.com](https://www.g2.com/fr/products/new-north/competitors/alternatives))
BBB has a business profile for New North, LLC in Frederick, Maryland matching the company's website and leadership details. The visible BBB information shows the business is not accredited and has a BBB rating of A+, but I did not see customer review text in the surfaced page content. ([bbb.org](https://www.bbb.org/us/md/frederick/profile/marketing-consultant/new-north-llc-0011-90281929))
Strengths
Concerns
The newnorth.com domain was registered in January 2013 (~13 years old), with the homepage last modified January 2026. Figures are from a live RDAP domain lookup and HTTP headers, not estimated.
Domain registered
January 2013
Last updated
January 2026
Domain age
~13 years