Martal

• Pricing model: Hybrid custom pricing. Martal sells managed B2B lead generation / sales outsourcing as a monthly flat-fee subscription after a 3-month pilot, and it also sells an AI sales platform in tiered plans with pricing gated behind quote requests.
• Starting price: $1,000+ project minimum
• Typical range: $4,100-$10,500 / month
• Billing: Managed services: flat monthly fee after a 3-month pilot campaign. AI platform: tiered plans (Basic, Premium, Enterprise) but quote-based. Third-party directories also list hourly and project-size bands.
• Contract terms: 3-month pilot campaign for Tier 1A outbound lead generation, followed by monthly subscription.
• Free trial: G2 pricing page says buyers can access a free ROI estimate; no true free trial with published terms was found.

Martal’s own pricing page for managed services does not publish dollar amounts, but it does clearly state a flat-fee-per-month model and a 3-month pilot for at least its Tier 1A outbound service. Concrete dollar figures appear on reputable third-party marketplaces: Clutch lists packages starting at $4,500/month, a $1,000+ minimum project size, $25-$49/hr average hourly rate, and verified-review spend examples from $5,000 to $60,000; G2 lists service pricing ranging from $4,100 to $10,500 per month. Because the monthly range comes from G2/marketplace data rather than a transparent checkout page on Martal’s own site, buyers should treat exact fees as quote-based and custom to scope, team composition, and lead volume.

Martal appears to run a managed outbound-sales engagement in which it first learns the client's business and ICP, sets up campaign infrastructure and messaging for approval, then launches multi-touch outreach and hands active prospects/meetings to the client's sales team while staying closely communicative. This sequence is grounded mainly in Martal's published onboarding timeline and service description, and is reinforced by review summaries saying Martal quickly learns the client's value proposition, improves messaging, and operates like an extension of the team.

1. 1

   Share your business profile and ICP

   At the start of onboarding, Martal assigns a team and asks the client to review and approve the business profile and ideal customer profile details in its platform. Review evidence also says Martal quickly gets up to speed on the client's value proposition and market, which fits this initial discovery/setup phase.

2. 2

   Review collateral and align on messaging

   Martal reviews the client's marketing collateral and completes Q&A early in onboarding, then develops outbound messaging. Customer review evidence on G2 says Martal contributes practical improvements to subject lines, messaging strategy, and sequencing rather than just executing a fixed script.

3. 3

   Set up sending infrastructure and warm emails

   Martal gives early platform access so the client can choose domains, review the profile, and prepare campaign assets; then Martal creates campaign emails and warms them before launch. Its onboarding page describes domain-selection options and email warm-up as part of the implementation process.

4. 4

   Approve campaign content before launch

   Before campaigns go live, Martal has the client sign off on campaign content. This suggests a formal approval checkpoint between draft messaging/setup and active outreach.

5. 5

   Launch omnichannel outreach to researched prospects

   After setup, Martal runs managed outbound campaigns using researched contact data and custom workflows with personalized touches across calls, emails, and LinkedIn. Its service pages describe identifying target buyers with market-intelligence data, building target lists, and running omnichannel outreach; Clutch summaries also say Martal tailors its approach based on client feedback and market data.

6. 6

   Qualify responses and route active opportunities

   As prospects engage, Martal qualifies them and routes active prospects or booked appointments to the client's sales team, or in some cases helps onboard new clients. The company's own service descriptions explicitly say active prospects are handed to the client's team, and Clutch project summaries describe Martal creating qualified lead lists, running campaigns, and booking meetings.

7. 7

   Communicate regularly and adjust the campaign

   Throughout delivery, Martal appears to stay closely involved through regular updates and collaborative project management, with clients describing the team as responsive and like an extension of their own staff. Clutch review summaries specifically emphasize organized communication, regular updates, and campaign adjustments based on feedback.