An independent, evidence-based evaluation of 97th Floor, audience-first digital marketing focused on conversions, pipeline, and revenue.. Scored across 5 weighted criteria covering website presence, search visibility, trust, market presence, and customer satisfaction.
Overall evaluation score
The agency combines audience insight with channel strategy to reach buyers at the right time with the right message, then ties campaigns to clear performance metrics and bottom-line results.
Weight: 20%
97th Floor has a substantive website with dedicated About, Contact, and multiple service pages, clear positioning around SEO/AI search/advertising/content/design, and published address and phone details, but the evidence does not include deeper proof of site freshness beyond a homepage last-modified date of December 2022.
Weight: 20%
Search visibility evidence is limited to the fact that 97thfloor.com is an approximately 20-year-old domain registered in October 2005, with no actual traffic, rankings, backlink, or visibility metrics provided, so this should be scored only moderately on the available evidence.
Weight: 20%
Credibility is supported by verifiable firmographics (founded 2005, Lehi address, phone number, LinkedIn presence, team size 51-200) and strong third-party Clutch feedback at 4.8/5 from 16 reviews, but broader review-platform depth is thin because G2, Capterra, and BBB show no substantive reviews and BBB is listed as Not Rated/non-accredited.
Weight: 15%
97th Floor shows a meaningful footprint through a long operating history since 2005, a mid-sized team, LinkedIn presence, and listings across Clutch, G2, Capterra, BBB, The Manifest, DesignRush, and GoodFirms, though the evidence stops short of showing stronger market-share, media, or search-demand indicators.
Weight: 10%
Customer satisfaction appears strong based on Clutch's 4.8/5 rating across 16 reviews and visible reviewer comments praising professionalism, communication, organization, and measurable SEO/PPC results, but the evidence is concentrated mainly in one review source with little corroborating review volume elsewhere.
97th Floor provides enterprise-oriented digital marketing services spanning advertising, SEO, AI search, content, and design, with campaigns built around audience research, persona mapping, and performance measurement.
Offers AI search optimization and generative engine optimization focused on improving visibility in platforms such as ChatGPT, Perplexity, Google AI Overviews, Bing Copilot, Gemini, and Claude through content, structure, and off-site citation strategies.
Provides SEO strategy and consulting, keyword and topic clustering, technical audits, backlink and authority building, site migration support, reputation management, and AI-assisted SEO workflows.
Builds cross-channel paid campaigns across search, OTT/CTV, ABM, programmatic, out-of-home, social, Bing, and AI-optimized advertising with a focus on ROI, optimization, and conversion performance.
Delivers persona and customer journey mapping, article and webpage creation, ad copywriting, lead magnets, email strategy, UX reviews, and content optimization for AI and LLM-driven discovery.
Supports campaign performance with ad creative, motion graphics, eBooks, web and email design, infographics, custom design work, and AI-optimized design for emerging search and interface environments.
97th Floor does not appear to publish standard package prices on its own services pages; pricing is custom and gated behind a sales conversation. The clearest published figures come from third-party directories: Clutch lists a $5,000+ minimum project size and $150-$199/hr average hourly rate, while DesignRush shows a minimal budget of $1,000-$10,000 and $150/hr average hourly rate. Clutch review summaries also say client spend ranges from $10,000 to over $200,000 annually, and an older Clutch case-study write-up states enterprise clients start at around $10,000/month and that contracts are goal-based; treat that monthly floor as case-study/editorial reporting rather than a current official rate card published by 97th Floor.
Where this pricing information was traced from.
97th Floor has confirmed listings on Clutch, G2, Capterra, and BBB, but I did not find a confirmed company profile in search results for Trustpilot or Google. Among the platforms where it has substantive third-party feedback, Clutch is the only one I could verify as having actual review text visible; there it shows a strong reputation centered on professionalism, communication, results, and project management, with little visible criticism in the reviews I examined.
16 reviews
Clutch reviewers consistently praise 97th Floor for professionalism, transparency, communication, and strong project management. The visible reviews also emphasize measurable SEO/PPC gains such as better rankings, more leads, stronger CTRs, and improved conversion performance.
“97th Floor is a highly professional and transparent team that subscribes to an orderly workflow.”
“97th Floor is well-organized; they’re a team player that helps us in any way they can.”
“They’ve gone above and beyond in integrating quality into their process, so we’re now getting quality leads.”
“I am and continue to be extremely pleased with everyone on their team.”
0 reviews
G2 has a seller/profile page for 97th Floor tied to the 97thfloor.com domain, but it currently shows no reviews. Because no individual review text is visible, there is nothing substantive to summarize from reviewers on G2.
0 reviews
Capterra has a service listing for 97th Floor matching the company's website and Lehi, Utah location, but it shows no reviews. Since no reviewer text is visible, there is no reviewer sentiment to summarize from Capterra.
BBB has a business profile for 97th Floor in Lehi, Utah, but the business is not BBB accredited and BBB shows the business as Not Rated. The customer-reviews page currently shows 0 reviews, so there is no review sentiment to summarize.
Strengths
Concerns
The 97thfloor.com domain was registered in October 2005 (~20 years old), with the homepage last modified December 2022. Figures are from a live RDAP domain lookup and HTTP headers, not estimated.
Domain registered
October 2005
Last updated
December 2022
Domain age
~20 years